Track 3-10: Fundraising and Collaborations

From Wikimedia

Jump to: navigation, search

What are the new funding opportunities available if Community Media Centers are designated as broadband “anchor institutions”? How can regional collaboration between CMCs strengthen our ability to serve our communities? What about collaborations with media arts groups, education, traditional media, community radio, and well as non-media related civic, business and community groups?

Where do the grant and other funding opportunities lie and how can PEGs and CMCs tap in to new revenue streams? This track will provide both practical information, step-by-steps for creating new programs and initiatives at your center, and inspire you to ACTION!

Track Leader & Organizer: Kathy Bisbee, Executive Director, Community Media Access Partnership (CMAP), Gilroy, CA


1. New Funding Strategies for Community Media Centers: Structures and Steps for Diversifying Revenues through Fundraising and Earned Income (Thursday afternoon)

Does your media center currently rely heavily on franchise fees? Are you concerned about the possibility of reduced franchise/PEG fees? Want to expand current programs to meet your mission and the needs of your community?

Attend this workshop to learn from community media centers that have meet these growth challenges with proactive strategies to diversify their funding sources through generating new revenue streams even during tough economic times. Learn practical and effective ways to generate new resources through grants, collaborations, paid productions, underwriting, government services and education contracts.

Moderator:

  • Ben Sheldon @ The Transmission Project, Program Director, Digital Arts Service Corps, Boston, MA

Speakers:

  • Tony Shawcross, Executive Director, Open Media Foundation Denver, CO
  • Laurie Cirivello, Executive Director, Grand Rapids Community Media Center, Grand Rapids, MI
  • Christa Zielke, Development Coordinator, Media Bridges Cincinnati, Cincinnati, OH


2. Collaboration and Strategic Partnerships in Community Media (Friday morning)

What is collaboration? What are critical success factors for mutually beneficial collaborations and strategic partnerships? What are the steps to begin collaborating? Do community needs assessments help discover potential collaborations and partnerships? How can "making friends in high places" benefit your community media center?

This session will help you to evaluate and build a case for an effective collaboration, sustain ongoing broad-based support for your center and our PEG movement, and learn how to engage partners who can become advocates for your media center.

Ask questions from professionals who have firsthand experience working with a variety of community partners. Gain practical tactics to expand your membership, gain new local content, and develop both funding opportunities and political allies through collaborative efforts in this critical discussion for community media and PEG access centers. Also included: Sample letter writing campaigns for your center, tips on talking to elected officials and potential partners, and ways to build long-term relationships with elected officials.

Moderator:

  • Mike Wassenaar, Executive Director, St. Paul Neighborhood Network, St. Paul, MN

Speakers:

  • Sean McLaughlin, Executive Director, Access Humboldt, Eureka, CA (Knight Media Policy Fellow, New America Foundation)
  • Jennifer Gilomen, Director of Public Media Strategies, Bay Area Video Coalition, San Francisco, CA


Session Archive: MP3 Audio File


3. Regional Partnerships in Community Media: Sharing Best Practices and Models for Collaboration (Friday afternoon)

Does your media center want to build its capacity, develop new programs, or find new marketing and outreach opportunities? Are you hoping to reach a broader audience or expand your organization's services to new communities? What are the benefits of working with neighboring media centers? How can you engage neighboring media centers and collaborate with other stations on a regional level?

Participate in a vibrant discussion on how regional collaboration can strengthen your organization. Through first hand accounts of the benefits of developing partnerships with regional media centers and through hands-on activities, this session will help you recognize potential areas of collaboration between your organization and other media centers in your region. Learn how neighboring media centers can work together to tackle the collective technology, outreach and funding challenges of each station.

Moderator:

  • Keri Stokstad, Executive Director, Santa Barbara Channels, Goleta, CA

Speakers:

  • John Wasylko, Brunswick Ohio Educational Channel, Community Relations/Video, Brunswick City Schools, Brunswick, OH
  • John Haffner, Americorps VISTA: Digital Arts Service Corps, Gilroy, CA
  • Kathy Bisbee, Executive Director, CMAP, Gilroy, CA


Session Archive: MP3 Audio File


4. New Program Development To Generate New Revenue (Saturday, 9am)

Have an idea about a new program at your center? Not sure how to go about it? When staff and/or board members have an idea for a new service or revenue at your media center, do you find yourself asking the question, how will we pay for this, and who is going to run the program? If so, you're in good company. Many media centers find community partners and develop great programs with this question in mind.

Learn from lessons in the field from programs that use collaborations, partnerships and new community services assessment to develop, structure, fund and implement innovative projects in community media. Learn how to develop programs that meet your mission & generate revenue from professionals who have generate positive press, funding and outreach with programs providing citizen journalism, youth media, IT, and non-profit services.

Moderator:

  • Antoine Haywood, Director of Community Development, People TV, Atlanta, GA

Speakers:

  • Andalusia Knoll, Prometheus Radio, Community Station Organizer, Philadelphia, PA
  • Elaine Labalme, Pop City Media Journalist & Blogger, Pittsburgh, PA
  • Greg Sutton, Director Community Media, BCAT, Brooklyn, NY

Session Archive: MP3 Audio File


5. Creating a Culture of Fundraising in Your Organization (Saturday, last session)

Ever brought up board fundraising goals only to be met with dead silence? Hate making calls to ask for money? Never written a grant and not sure how to get started? Do you think your organization lacks the capacity to fundraise? Most people hate public speaking and fundraising equally, but both are essential to diversifying funding and engaging more community members in your work.

Gain valuable insights, confidence, and new strategies and approaches to fundraising during this hands-on session that will directly answer your fundraising questions about how to create a cultural shift at your center. Learn how to explore what motivates donors to write a check to your organization, how to build a fundraising database beyond your membership database, and how to get your board members to fundraise.

Moderator:

  • Mary Ann Thyken, SCCTV, Santa Cruz, CA,

Speakers:

  • Belinda Rawlins, Executive Director, The Transmission Project, Boston, MA
  • Chad Johnston, Executive Director, People TV, Chapel Hill and Durham, NC
Retrieved from "http://peg.ourchannels.org/index.php?title=Track_3-10:_Fundraising_and_Collaborations"