Track 6-10: Community Engagement, Training, and Marketing/Outreach

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How do you change the image of access in your community from a PEG TV station to a Community Media Center? Can this change help engage community members and organizations that have never used access? How can revamping of training services help in this process? If so, how can you maximize the effectiveness of the training staff? These workshops will address the nitty gritty work that must be done to update the image of access to the Community Media 2.0 world. It will provide ideas and case studies of exactly how such work has successfully translated to a new image of access and a broader community involvement with access both from the viewership and user perspective.

Track Leader & Organizer: Karla Saldaña, channelAustin


1. Open The Doors of your Center and Go Beyond TV (Thu. pm)

The community already knows your center as the local PEG TV station, now you’re wondering how to get the community more involved, and take it to the next level…evolving to a community media center. This workshop will help you develop strategies on how to get your community more involved by using your center’s potential to go beyond TV.

Moderator: Karla Saldaña, Training Director, channelAustin, Austin, TX

Speakers:

  • Jackie Steven, Director of Community Programs, Arlington Independent Media, Arlington, VA
  • Jennifer Gilomen, Director of Public Media Strategies, Bay Area Video Coalition, San Francisco, CA
  • Greg Sutton, Director, Community Media, Executive Producer, BCAT TV Network BRIC Arts|Media|Bklyn, Brooklyn, NY


Session Archive: MP3 Audio File


2. “Branding” Your Access Channel and CMC (Fri. am)

Creating brand identity for your access channels and Community Media Center is critical to survival. It’s even more complex when you find yourself with multiple cable/video operators where your access channels are located on different numbers on each cable/video system. Learn from the pros how to overcome these issues and create a “brand” identify that’s unforgettable!

Moderator:

  • Nancy Richard, Executive Director, Plymouth Area Community Television, Plymouth, MA

Speakers:

  • Doris Ballard, Concord Community Television, Concord, NH
  • Tony Shawcross, Executive Director, Open Media Foundation, Denver, CO


Session Archive: MP3 Audio File


3. By Youth, For Youth, About Youth (Fri. pm)

All you need to know to implement successful youth media literacy and film production projects. Learn how to teach youth to create meaningful, vibrant, and timely video projects – including short films and documentaries, video blogs, TV shows, music videos, and more. Panelist will share techniques for establishing a successful youth media program, including Claymation, stop motion animation, blue screen fantasy, video scavenger hunts and more.

Moderator:

  • Isabel Castellanos, Director, Youth Channel, Manhattan Neighborhood Network, New York, NY

Speakers:

  • Lee Webster, iYouth Director, channelAustin, Austin, TX
  • Jasmine White, Public Access Corporation of the District of Columbia, Washington, DC
  • Jackie Steven, Director of Community Programs, Arlington Independent Media, Arlington, VA


Session Archive: MP3 Audio FIle


4. From Basic To Advanced: Channel Your Expertise To Provide The Best Training Possibilities (Sat. am)

Your center has provided training for years, but now you’re wondering what you can do to make it more appealing and relevant to current producers and potential producers. Training Directors from channelAustin and other Community Media Centers will share how to update and expand your curriculum. Learn how to utilize the skills of your trainers to maximize their potential while learning the secrets of how to develop, schedule, implement and maintain unique opportunities for your community, all the while using all the equipment and software available at your center.

Moderator:

  • Jasmine White, Public Access Corporation of the District of Columbia, Washington DC

Speakers:

  • Karla Saldaña, Training Director, channelAustin, Austin, TX
  • Rebecca Sanders, Programming Manager, Zoom In Coordinator, Midpeninsula Community Media Center, Palo Alto, CA


Session Archive: MP3 Audio File


5. Flash Forward: Taking Your Center to the Next Level (Sat. am)

How do I change the perception of my station? Enhance and celebrate creativity with today’s modern manifestations. Develop value and become the influencers that are ahead of the curve. During this workshop, we will share ideas and exercises to help your station move forward and become an essential part of your community. We’ll discuss everything from updating your station’s overall look, improve current techniques, optimizing your resources and more.

Moderator:

  • Barbara Chisholm, Executive Director, Ashland Cable Access Corporation, Ashland, MA

Speakers:


Session Archive: MP3 Audio File

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